Agency Work
Xbox - Forza 5
What: Successful viral stunt, shattering YouTube records for Microsoft.
Role: Strategist
Agency: 215McCann
Role: Strategist
Agency: 215McCann
Making of here
Petline
What: Build the brand for pet-advice start-up Petline from the ground up.
Role: Owner and Head of Strategy
Agency: Tailors & Spies
Role: Owner and Head of Strategy
Agency: Tailors & Spies
Odesza - Album Launch
What: Wondrous opportunity to work with one of the hottest musical acts of the year
Role: Media/Engagement Lead
Agency: The Wexley School for Girls
Role: Media/Engagement Lead
Agency: The Wexley School for Girls
Shimano eBikes
What: Multi-year relationship with Japanese bike part manufacturer Shimano
Role: Owner / Strategist
Agency: Tailors & Spies
Role: Owner / Strategist
Agency: Tailors & Spies
Halo 4
Client: Xbox
Role: Brand Strategist
Agency: twofifteenmccann
Brief: How do you breathe new energy into a ten year-old franchise with an iconic hero? We tackled this strategic challenge by doing the unexpected: don't show heroism, show weakness.
Results: Gold Effie Winner
Role: Brand Strategist
Agency: twofifteenmccann
Brief: How do you breathe new energy into a ten year-old franchise with an iconic hero? We tackled this strategic challenge by doing the unexpected: don't show heroism, show weakness.
Results: Gold Effie Winner
NFL/Microsoft
What: Repositioning of the Surface/NFL Partnership to address Gen-Z
Role: Strategist
Agency: CMD Portland
Role: Strategist
Agency: CMD Portland
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Seattle Cancer Care Alliance
What: Multi-year relationship with world-renowned specialist cancer hospital, clinic, and network, the Seattle Cancer Care Alliance.
Role: Owner/ Lead Strategist
Agency: at Tailors & Spies
Results: With a granular media lens and a comprehensive testing matrix we created personalized advertising across multiple cancer types, audience types, and geographies to drive a 300% increase in patient self-referrals to SCCA in just 8 months.
Role: Owner/ Lead Strategist
Agency: at Tailors & Spies
Results: With a granular media lens and a comprehensive testing matrix we created personalized advertising across multiple cancer types, audience types, and geographies to drive a 300% increase in patient self-referrals to SCCA in just 8 months.
HBO's True Blood
What: Working alongside some of the best artists in the design world we took a shoe string budget and illustrated the supernatural song of the South. One of the most collaborative and rewarding experiences of my career.
Role: Producer
Agency: Digital Kitchen - Seattle
Results: Emmy Nominated
Role: Producer
Agency: Digital Kitchen - Seattle
Results: Emmy Nominated
Quest of the Cloud Walker
What: IT Pro campaign to drive adoption of Microsoft products
Role: Strategist
Agency: Wunderman Thompson
Results: Gold Addy, Webby Award
Role: Strategist
Agency: Wunderman Thompson
Results: Gold Addy, Webby Award
Sparkling Ice
What: National brand launch for sparkling ice beverage
Role: Media/Engagement Lead
Agency: Wexley School for Girls
Role: Media/Engagement Lead
Agency: Wexley School for Girls
Microsoft Mixer
Client: Microsoft (Mixer Brand)
Role: Brand Strategist
Agency: CMD Portland
Brief: For two years I worked with the stellar CMD Portland team to deliver comprehensive strategy work to support the creative team. Most notably I conducted dozens of 1:1 interviews with gamers, created custom quant survey work and provided strategic set-up material to sell the work through.
Results: See link for small portion of work
Role: Brand Strategist
Agency: CMD Portland
Brief: For two years I worked with the stellar CMD Portland team to deliver comprehensive strategy work to support the creative team. Most notably I conducted dozens of 1:1 interviews with gamers, created custom quant survey work and provided strategic set-up material to sell the work through.
Results: See link for small portion of work