KEIR MOREANO
  • About
  • Agency Work
  • Documentaries
  • About
  • Agency Work
  • Documentaries
Search

Agency Work


Picture

Xbox - Forza 5 

What: Successful viral stunt, shattering YouTube records for Microsoft. 
Role: Strategist
Agency: 215McCann
Making of here

Petline

What: Build the brand for pet-advice start-up Petline from the ground up. 
Role: Owner and Head of Strategy
Agency: Tailors & Spies
Picture
>> Check out the full development process, brand guide, and merchandise.<<

Odesza - Album Launch

What: Wondrous opportunity to work with one of the hottest musical acts of the year 
Role: Media/Engagement Lead
Agency: The Wexley School for Girls
Picture

Odesza | A Moment Apart | Album Launch from Wexley School for Girls on Vimeo.


Shimano eBikes

What: Multi-year relationship with Japanese bike part manufacturer Shimano 
Role: Owner / Strategist 
Agency: Tailors & Spies

Halo 4

Client: Xbox
Role: Brand Strategist
Agency: twofifteenmccann
Brief: How do you breathe new energy into a ten year-old franchise with an iconic hero? We tackled this strategic challenge by doing the unexpected: don't show heroism, show weakness.
Results: Gold Effie Winner

NFL/Microsoft

What: Repositioning of the Surface/NFL Partnership to address Gen-Z
Role: Strategist
Agency: CMD Portland

Click [    ]  to go fullscreen


Seattle Cancer Care Alliance

What: Multi-year relationship with world-renowned specialist cancer hospital, clinic, and network, the Seattle Cancer Care Alliance.
Role: Owner/ Lead Strategist 
Agency: at Tailors & Spies 
Results: With a granular media lens and a comprehensive testing matrix we created personalized advertising across multiple cancer types, audience types, and geographies to drive a 300% increase in patient self-referrals to SCCA in just 8 months.
​

HBO's True Blood​

What: Working alongside some of the best artists in the design world we took a shoe string budget and illustrated the supernatural song of the South. One of the most collaborative and rewarding experiences of my career. 
Role: Producer
Agency: Digital Kitchen - Seattle
Results: Emmy Nominated


Quest of the Cloud Walker

What: IT Pro campaign to drive adoption of Microsoft products
Role: Strategist
Agency: Wunderman Thompson 
Results: Gold Addy, Webby Award

Picture

Sparkling Ice 

What: National brand launch for sparkling ice beverage 
Role: Media/Engagement Lead
Agency: Wexley School for Girls
Picture

Microsoft Mixer

Client: Microsoft (Mixer Brand)
Role: Brand Strategist
Agency: CMD Portland
Brief: For two years I worked with the stellar CMD Portland team to deliver comprehensive strategy work to support the creative team. Most notably I conducted dozens of 1:1 interviews with gamers, created custom quant survey work and provided strategic set-up material to sell the work through. 
Results: See link for small portion of work
Picture


More selected work

Maplight.org - Anthem

Client: Maplight.org
Role: Brand Strategist. Writer, Director
Agency: N/A

Maplight is a government watchdog non-profit that traces every up and down vote on the house and senate floor and then show donation patterns based on those vote to reveal patterns of influence...sounds thick right? That's why I wrote and directed this animation for them. 

Ryse: Son Of Rome - Extra Content

Client: Xbox
Role: Brand Strategist
Agency: 215McCann

We had to get gamers engaged in the storyline of Ryse before the game launched. The strategy..."The Honor Of Rome Must Stand At Any Cost." The creative team created an intense paradox that for me is the best work I've ever been apart of. Watch till the end!

Ryse: Son Of Rome -E3 Teaser

Client: Xbox
Role: Brand Strategist
Agency: 215McCann

Brand new IP's need big ideas. Ours?
​"Civilization is Built On Blood"

Fossil Fighters - Champions

Client: Nintendo
Role: Brand Strategist
Agency: Goodby, Silverstein & Partners

Seven year old's don't love dinosaurs because they are big or mean or tough, seven year old's love dinosaurs because they allow them feel brave in a world full of uncertainty.

HP Touchpad

Client: HP
Role: Brand Strategist (Jr)
Agency: Goodby, Silverstein & Partners

An aborted product launch still brought to fruition some stellar creative work. Proud of my role in this campaign. 

  • About
  • Agency Work
  • Documentaries