KEIR MOREANO
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Branding Case Study

Picture

Petline (Start-up)


ROLE: Owner and Head of Strategy of Seattle office Tailor & Spies Agency 

CHALLENGE: Build the brand for pet-advice start-up Petline from the ground up. 

​RESULTS: We created a premium, flexible brand and design system that helped the brand live and breathe in merchandise and throughout all customer touch points.

Concepting 

Brand Guidelines

Merchandise


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