Category Overview Films

In a big agency like Goodby, Silverstein and Partners, a huge part of a planners job is brief new teams quickly not just on the assignment but about the category at large. 

Rather that tedious decks and endless presentations, I decided on a more dynamic approach and cut together a comprehensive snapshot of everything going on in the video game industry in 2011. 

Written/Edited and Narrated by myself over the course of just 4 quick days. 

Making Of True Blood Main Title

Got a big break in my career in 2008, when I got the chance to help produce the main title sequence for HBO's True Blood. This "Making Of" by DK made post-mortem speaks for itself. 

Using Skype To Interview

Experts aren't often in your zip code when you need them. Using Skype and some editing trickery we can accomplish a lot from afar and gain powerful insights for the creative team.

Scrabble Rabble

Sometimes the best solution to a planning problem isn't a focus group but a phone call. To better understand the landscape of mobile app word games we conducted 15 hours of 1:1 phone interviews and then edited it down into some simple, crisp, insights. 

Idea Videos

When a strategy line get as narrow as a single word, what's left to inspire the creative team? Using the power of video we have the opportunity to bring it to life.